RSPB spreads licensing wings with Bird & Wild coffee blend

The RSPB is continuing to grow its licensing portfolio as Bird & Wild signs with the brand to launch a new coffee range.

The deal has been brokered by Brands with Influence, both tapping in to the nation’s love of coffee and the RSPB organisation. In the UK, around 55 million cups of coffee are drunk a day, with a growing shift towards Fairtrade, Organic and environmentally friendly blends.

Bird & Wild is a certified Fairtrade, Organic, Shade Grown and Smithsonian Bird Friendly coffee brand. As part of the collaboration with the RSPB, the company will be donating a percentage of all sales to the charity.

Guy Wilmot, brand manager at Bird & Wild, said: “I have worked in coffee importing and roasting for over ten years and the industry and public alike are increasingly aware and concerned about the ethical, environmental and sustainable practices involved with coffee production.

“We are thrilled to partner with the RSPB supporting the protection of migratory birds, with our donations helping to protect and conserve bird life and other wildlife.

“We are delighted that our first retail customer will be Ocado from November 2017 for both of our Bird & Wild blends, totalling four SKUs.”

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