Rubies invites gothic kids’ book character Amelia Fang into the licensed dress up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang.

Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, as well as translated into 24 languages worldwide. It follows the tale of a little vampire with a big heart as she embarks on adventures on the city of Nocturnia.

The title is favoured by seven to nine year olds, with seven books in the series, filled with gothic tales and creative illustrations. Rubies notes that the character Amelia Fang works well within World Book Day and Halloween ranges.

The costumes themselves will feature Amelia Fang, the lead character, and her signature spooky outfits in a variety of sizes. Rubies will design, market, manufacture and distribute the range in the UK next year.  

The IP is the latest to joins a robust and growing portfolio of character licenses that spans everything from Marvel and DC to the likes of Dennis the Menace and Horrid Henry.

Tracey Devine-Tyley, head of licensing and portfolio EMEA, said: “We understand how important reading is to children as it helps develop their minds and imaginations and we strive to support this through any of the licenses we hold which celebrate reading. Amelia Fang is a fantastic license for us to acquire as it is a beloved book series, with a strong and growing group of fans consisting of both children and parents.”

Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume which can be worn for events such as World Book Day and Halloween, or just for fun.”

The costumes will be available to order early next year on www.rubiesuk.com. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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