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Rubik’s launches first official app to teach players to solve the Rubik’s Cube

The world famous puzzle brand, Rubik’s has produced the first official app that uses mobile technology and artificial intelligence to track a real 3D Rubik’s Cube and teach its user how to solve it in real-time. The app also features audio and visual clues to help solve the real-life puzzle.

The concept has been billed as an example of augmented reality giving real play value and user experience. The app comes with a choice of learning to solve the Cube in either the simplest way possible, which is called the Rubik’s method, or the fastest way, which typically takes just 20 moves.

The new Rubik’s Official App is initially available only on iOS and includes games with a virtual Cube, so users can learn and have fun simply by swiping a finger. They can select their choice of game from Rubik’s Mini (2×2) or the original Rubik’s Cube (3×3), to the more challenging Rubik’s Master (4×4) or the Rubik’s Professor (5×5).

The app will also allow users to keep track of their solving times and allow them to share the information digitally.

Christoph Bettin, the CEO for Rubik’s Brand, said: “The Cube has fascinated fans for four decades and I’m the first to admit that the puzzle can be challenging. Research supports the view that solving a Cube links brilliantly with the teaching of science, technology, engineering and maths (STEM), and this high-tech app captures this, while creating fun and excitement.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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