Saban Brands has appointed Doug Finberg as the company’s senior vice president of marketing.
In this newly created role, Finberg will provide strategic leadership for Saban Brands’ marketing, publicity, creative, promotions and digital departments.
Finberg joins Saban Brands as an expert in business and marketing strategies and execution for entertainment and licensing companies.
Most recently, Finberg served as executive vice president of marketing at MGM Studios, where he oversaw marketing initiatives for Skyfall and The Hobbit: An Unexpected Journey.
“Doug brings a wealth of experience to Saban Brands that will directly apply to our expanding portfolio,” said Elie Dekel, president of Saban Brands.
“His extensive experience in franchise management, consumer marketing and global theatrical motion pictures will bode well for our rapid global growth. We’re thrilled to welcome Doug to Saban Brands’ leadership team.”
Finberg added: “It is an honour to join this team during an incredible growth phase for Saban Brands.
“The company’s strong global brands along with innovative new projects and properties in development position the organization for advancement and success. I look forward to working closely with Elie and the team to continue building Saban Brands and taking it to the next level.”