Leila Ouledcheikh has stepped in to the newly created role.

Saban Brands appoints new vice president of distribution for EMEA

Saban Brands has appointed a new vice president of distribution for EMEA.

Leila Ouledcheikh has stepped in to the newly created role, to lead the international television distribution for Europe, the Middle East and Africa.

Ouledcheikh will work in close collaboration with Frederic Soulie, senior vice president of global distribution, to support the expansion of the company’s television properties around the world.

She began her career at Hit Entertainment where she looked after the sales of pre-school brands such as Bob the Builder, Barney and Thomas the Tank Engine.

She also previously held senior roles at Entertainment Rights where she worked on Transformers and Barbie.

“We are pleased to have Leila join the distribution team and help keep us at the forefront of the industry, as she is an extremely accomplished and strategically minded executive with extensive entertainment experience throughout EMEA,” said Soulie.

Ouledcheikh will work from Saban Brand’s London office.

“This new position in London strengthens our European team and allows Leila to be close to our clients in the rapidly growing EMEA region.”

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