Saban Brands secures key exec appointments

Saban Brands has bolstered its team with the announcement of five new appointments.

Tori Cook, SVP of global retail business development has joined the firm to help lead its global retail team.

In the new role, Cook will focus on developing relationships with retailers around the world, as well as push retail efforts across all product categories.

Cook previously held various retail and marketing positions at 20th Century Fox, New Line Cinema and Sears Holdings Corporation.

Marcy George has been named VP of global consumer products, where George will develop and execute a unified a unified worldwide licensing strategy across the company’s entertainment brands.

In addition, Jennifer Wexler has moved into a full-time position as SVP of marketing. Wexler will oversee the global marketing strategies and brand campaigns for the company’s entertainment and lifestyle brands.

Wexler has previously worked at Iconix Brand Group, Haute Hippie and Wexler Consulting Group, as well as other brands including American Express, Hewlett Packard and Libertine.

Stan Wan, creative director at the company will now manage Saban Brands lifestyle business. Prior to this, Wan worked as a consultant at the firm’s Australia office, and will now come on board on a full-time basis.

Lastly, Scott Rosenbaum will join the company as SVP of business and legal affairs. Rosenbaum will now be responsible for all of Saban Brand’s legal affairs, including the management and oversight of the company’s legal department.

He joins Saban Brands with more than 15 years of experience with Mattel, where he over saw the company’s business and legal affairs in North America.

“This group of accomplished leaders will be crucial in contributing to the growth of Saban Brands’ portfolio of global entertainment and lifestyle properties,” said Janet Hsu, CEO of Saban Brands.

“Each of these new hires bring unique talents and experience to the team, which will benefit every area of our business and have a positive impact on the exciting future of Saban Brands.”

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