Subject is Thinking About Cultural Cues and How to Avoid Mishaps.

Saban’s Elie Dekel on board for LIMA’s next webinar

The next in LIMA US’ webinar series will take place on Wednesday May 15th.

The subject is Thinking About Cultural Cues – And How to Avoid Mishaps. As licensors and licensees try to use authentic designs in appealing to diverse audiences, it is important for them to pay close attention to cultural do’s and don’ts when developing goods.

Elie Dekel, president of Saban Brands – along with Jessica Metcalfe, blogger at Beyond Buckskin and Adrienne Keene, blogger at Native Appropriations – will discuss how the Paul Frank brand went through a learning process with the Native American community, and the broader lessons that can be learned.

All LIMA webinars take place from 12-1.30pm EDT and are free for all members ($200 per site for non members).

For further details, simply click on this link.

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