Zodiak Kids CP, Paris’ equestrian brand Saddle Club was the co-sponsor of major French equestrian event Salon du Cheval de Paris.
The event took place between November 30th to December 8th at the Paris Nord Villepinte Exhibition Centre and featured a number of Saddle Club branded events, pamphlets, signage and prizes.
Upon arrival, children received a Saddle Club branded puzzle book, created by Zodiak Kids in partnership with Paris Mômes and the Salon du Cheval de Paris.
More experienced young riders were also able to take part in Saddle Club sponsored events including the Shetland Cross and the Vaulting competition. The top three competitors of each event won a number of Saddle Club gifts.
“We are very pleased to participate once again in this perfectly suited promotional event,” said Patricia de Wilde, SVP of Zodiak Kids CP, Paris.
“This summer Saddle Club participated in two other major horse shows, clearly contributing to its popularity, so we look forward to more positive results for the brand.”
The Saddle Club events at the horseshow were cross-promoted across a variety of platforms, including print press and social media.
40,000 booklets were inserted in the daily newspaper Libération (in Paris) as well as in the December issue of the official Saddle Club magazine.
The events have also been promoted on www.facebook.com/grandgalop, with a major online competition featuring prizes including free entries to the show, tickets to see Horsemusic and the new Girlfriends’ Grand Galop Box Set created by Bayard Jeunesse.