Sambro teams with ViacomCBS and Pinkfong for Baby Shark arts & crafts, novelty, and outdoor toys

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand.

The new range will include painting sets, doughs, and inflatable play products, and is scheduled to hit shelves in spring 2021.

Tony Hicks, Sambro CEO, commented: “We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark.”

Next year will see Baby Shark swim from YouTube and onto Nick Jr. with a new series titled Baby Shark’s Big Show, featuring a whole cast of characters, a humorous script, and a collection of songs billed ‘just as catchy as the original.’

Venetia Davie, vice president of consumer products, ViacomCBS UK, added: “We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Barratt and Icefresh retro ice cream launch brings joy to a locked down nation

A licensing partnership between confectionery brand Barratt and Icefresh has surpassed sales expectations during lockdown, …