Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand.

The new range will include painting sets, doughs, and inflatable play products, and is scheduled to hit shelves in spring 2021.

Tony Hicks, Sambro CEO, commented: “We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark.”

Next year will see Baby Shark swim from YouTube and onto Nick Jr. with a new series titled Baby Shark’s Big Show, featuring a whole cast of characters, a humorous script, and a collection of songs billed ‘just as catchy as the original.’

Venetia Davie, vice president of consumer products, ViacomCBS UK, added: “We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”