Samsonite teams with Van Gogh Museum for Almond Blossom-inspired travel line

Luggage brand Samsonite has teamed up with the Van Gogh Museum to create a capsule collection in tribute to the Dutch artist’s masterpiece, Almond Blossom.

Samsonite aims to capture the ‘poetic beauty’ of the masterpiece in an exclusive luggage and backpack collection that reinterprets three of its lightweight ranges.

From suitcases to duffles and backpacks for women, the Almond Blossom limited edition collection ‘offers a travel solution for every fashion-forward contemporary woman.’

“When the Van Gogh Museum reached out to us, we were immediately excited by the idea to collaborate on a travel collection in honour of one of the most famous artists of all time,” said Lotte De Vresse, general manager, Samsonite Travel.

“Vincent Van Gogh was a true traveller and we are proud to carry out his legacy to those art enthusiasts and fellow travellers around the world so they can enjoy this beautiful translation of his Almond Blossoms masterpiece.”

Laurine Van Rooijen, B2B manager, VGME, added: “We were thrilled when Samsonite agreed to work with us, as there is such a beautiful fit between our two brands. Vincent van Gogh was a frequent traveller and, similar to Samsonite, dedicated to research and to continuously develop his art through innovation.

“Our partnership celebrates how Vincent was inspired by his travels and studying art from other countries. We hope people will be as open to being inspired wherever their journeys take them, with a beautiful piece of luggage as an artistic reminder.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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