Samsung’s Galaxy Tab3 Kids is is going to sponsor ‘Mornings on Disney Junior’ in the UK.
The sponsorship will air from October 28th to December 22nd 2013.
Samsung’s sponsorship includes a Disney Junior Facebook competition where parents can win a Samsung Galaxy Tab3 Kids.
Activity away from the small screen includes in-store activity at Toys ‘R’ Us, with Disney Junior branding at Samsung’s Galaxy Tab3 Kids point of sale areas.
Customers that purchase the product will also be able to decorate their tablet with Disney Junior stickers.
Samsung Galaxy Tab3 Kids advertising across Disney’s digital platforms is also included in the deal, across disneyjunior.co.uk, disney.co.uk and on a selection of Disney’s mobile apps.
The deal was developed by Samsung UK and Disneymedia+ with an aim to ‘drive maximum awareness among parents who are interested in making learning fun for their young families’.
Disneymedia+ and Samsung have already worked together on several successful campaigns this year including Wreck-it Ralph and Samsung’s Galaxy Note II as well as Monsters University and Samsung’s Galaxy S4.
“This deal demonstrates how Disney can provide opportunities for companies like Samsung to benefit from Disney’s relationships with its audiences, in this case parents of young children," said Bobi Carley, commercial director, Disneymedia+ UK & Ireland.
"This family-focused campaign is set to provide Samsung’s new kids tablet with an engaged audience who trust Disney Junior’s brand sponsorships implicitly.”
Samsung’s new Galaxy Tab3 Kids is a tablet built specifically for kids, with pre-loaded content including educational games, entertainment and e-book apps.