Japanese brand want to expand beyond iPhone cases, figures and computer accessories.

Samurai Animals seeks new licensees

Kensin is on the hunt for new global agents and licensees for its Samurai Animals brand, under the Art of War label.

Samurai Animals is a combination of two important Japanese and Asian elements – Samurai and the 12 Animals of the Zodiac – into a single concept. 

Yutaro Sakakibara, founder of Kensin, conceived this idea to reach out to fans of Eastern and oriental culture.

In 2012, Art of War released new Samurai Animals products including mug cups, computer accessories and ‘Frisk’ mint case covers. 

It says two premium items – the laser crystal figure collection and Japanese Urushi lacquerware iPhone cases – have been well received by consumers. 

Following a successful exhibition at the Licensing Japan 2012 trade fair, held last July, Kensin entered into new domestic Japan licensee partnerships with Mocofos and Smileworld, both for iPhone cases and Voxpox for hanging scroll pictures.

Sakakibara commented: "We are looking for new licensing agents and licensee partners overseas. The Samurai Animals property concept permits creative flexibility, even allowing licensees to create their own new original sub-characters. 

"The world of Samurai Animals is set in a timeless domain that is neither the past, the present nor the future. Therefore the possibilities for this brand are countless and the potential is infinite.

"I look forward to working with existing and new licensing partners to grow Samurai Animals into a world-class property."

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