Agent Fluid World signs H Grossman and Custom Accessories Europe.

Sanrio adds Mr Men outdoor toy partners

The Mr Men Little Miss licensing programme continues to build in the UK, with new partners in toys.

The deals, brokered by UK agent Fluid World, include H. Grossman which will produce a selection of Mr. Men Little Miss toys including an active range. This exciting deal sees a new collection of scooters, trikes and bicycles for boys and girls featuring the iconic Mr. Men Little characters. In addition to this are ankle ball and skip, frisbees and skipping ropes.

Custom Accessories Europe will complement the wheeled range with a fun and colourful offering of cycle accessories and protection gear. The range will include helmets, bells, baskets, saddle covers, and a selection of reflective items to include high visibility vests and bands as well as stickers to encourage cycling safety. In addition to this CAE will also create a car accessories range to include Booster seats, sunshades and car signs.

Martin Grossman, Managing Director, H. Grossman, said: ‘“We are absolutely delighted to have the Mr Men licence and with the support and backing of Sanrio, we feel that this will be a big success”

Custom Accessories commented: “We are very excited to be working with Sanrio bringing a fresh approach to this wonderful evergreen license.”

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