Sanrio adds Mr Men toy brace

Sanrio is continuing to add new toy partners to the Mr. Men & Little Miss UK licensing programme – with RMS and MAAD Toys being the latest partners to come on board after striking deals with Fluid World.

MAAD will be producing a creative play range which will initially include a ‘Scribble-me‘ plush, ‘Colour-Me-In’ bags and pencil cases and a magnetic drawing board. RMS, meanwhile, will manufacture products including dough and colouring sets, glow in the dark jewellery making sets, gardening kits, creative felt shapes and bubble rockets.

In addition to this, RMS will also create a range of floor puzzles which complements Paul Lamond’s existing line.

These deals add to TY’s plush collection, will appeal to both girls and boys and feature key Mr. Men and Little Miss characters.

Ryan Farber, group managing director at RMS, commented: “This is an exciting partnership for RMS and we are looking forward to working with the Mr Men brand on many successful ventures in the near future. This is a huge recognised brand which will add excellent value to our existing portfolio.”

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