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The deal – brokered by Sanrio’s UK licensing agent, Fluid World – aims to educate children about living a healthy lifestyle.

Sanrio and HalibOrange launch Mr. Men Little Miss vitamins

Sanrio has signed a new deal with HalibOrange to launch a range of children’s vitamins based on the popular Mr. Men and Little Miss property.

The deal – brokered by Sanrio’s UK licensing agent, Fluid World – aims to educate children about living a healthy lifestyle.

‘Both HalibOrange and Mr. Men Little Miss share common brand values of credibility and longevity that are an essential foundation for gaining parent trust within the healthcare environment,’ read a statement from Sanrio.

Peter Morton, marketing director at HalibOrange, added: “We are delighted by the new licensing partnership between HalibOrange and Mr. Men Little Miss, and excited by the opportunities it brings to attract new parents with kids that could benefit from the HalibOrange range, as well as enhance the overall brand experience for our existing users.”

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