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Sanrio and Licensed to Charm partner for Hello Kitty range

Licensed To Charm has teamed up with Sanrio to create a Hello Kitty jewellery collection in time for Hello Kitty’s 45th birthday.

The new charms are retro-styled and based on the original 1970s Hello Kitty designs, picturing Kitty in her dungarees along with some of her favourite things from yesteryear. There are seven charms to collect in the first range.

Seated Hello Kitty, Hello Kitty Face, Kitty’s Milk Bottle, her Bow, and her Handbag, a pile of apples, and her fish in a bowl make up the first collection.

“Join in the fun and wear the Hello Kitty collection your way, by buying individual charms to combine with your existing jewellery or ready-to-wear combinations on necklaces or bracelets,” read a press release on the new partnership. “This collection is a must for all Hello Kitty lovers and a great Christmas gift idea for fans of all ages.”

Hello Kitty made her debut in 1974 and has become and icon, loved the world over. In its 45th year, Hello Kitty still spans the globe, engaging a fan base and audiences across generations.

All Licensed to Charm Jewellery is designed and handmade in the UK from 925 Sterling Silver.

The Hello Kitty collection will be launching in November, for any further information or images please get in touch. Prices start from £25

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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