Sanrio has partnered with the global toymaker Spin Master to bring its popular Mr Men and Little Miss brand to the company’s new story projector, Moonlite.
The partnership arrives in the form of a new Mr Men Gift Pack as it brings the Mr Men and Little Miss brand to the award-winning smartphone adaptation. While projecting the storybook images, the Moonlite app displays story text and plays sound effects.
The Mr Men and Little Miss Gift Pack features five of the classic stories including Mr Tickle, Mr Men at Bedtime and Mr Men Go Swimming. Children will be able to watch the characters come to life via the projector app.
To celebrate the launch of the new partnership, author and illustrator of the current Mr Men and Little Miss books, Adam hargreaves attended an exclusive event at The Entertainer in Westfield, White City.
During the event, fans were given the chance to meet Hargreaves to pick up their favourite character drawings, as well as a signed Moonlite Mr Men Gift Pack.
Moonlite product demonstrations also took place throughout the day to bring the magic to life for parents and children.
Simone Palombi from Spin Master, said: “We are delighted to partner with Sanrio and the Mr Men and Little Miss brand for the launch of our first licensed Moonlite Gift Pack product. The iconic characters and much-loved stories are a perfect fit and we are excited that moonlite can bring them to life in a truly unique way for children.
“The queues out the doors at our launch event shows the huge popularity of the Mr Men brand and we look forward to continuing to bring the very best content to Moonlite in 2019.”
Alison Green, Mr Men Little Miss brand director, added: “Storytime is so important for children and their families which is why we are thrilled to partner with Moonlite on this fantastic product. We are always looking at new ways to innovate and we hope our fans will enjoy bringing the Mr Men and Little Misses to life through this new immersive experience.”