Sanrio expands its Dr Marten’s partnership to introduce Hello Kitty and Friends to latest range

Dr Martens has expanded on its collaborative partnership with Sanrio’s Hello Kitty brand for a new collection that introduces the extended Hello Kitty and Friends character line-up to the footwear specialist for the first time.

Under the deal, characters like Bad Badtz-Maru, My Melody, and Kerokerokeroppi now find themselves adorning classic DM lines, including its 1460 boot and popular Jadon boot ranges.

Boasting highly-detailed designs, the partnerships has been described as a ‘clash of colour’ as the Hello Kitty and Friends cast join an amped boot range, with details stretching to red and white laces and even the three-colour puritan stitch of the DM boot now in Teal, Yellow, and Pink.

The Jadon boot in particular features an evolution of DM’s favoured eight-eye silhouette, built on a stacked Quad platform sole. The Hello Kitty Jadon is fitted with colourful upper stitching, four different colour eyelets, and Sanrio motifs, as well as a side zip with a Hello Kitty red bow zip pull.

Completing the adult collection is Dr Marten’s Original three-eye shoe, the 1461, detailed with an all-over print featuring characters from the Hello Kitty and Friends family. The shoes have heart-shaped eyelets and a heart key chain, and come with two sets of laces.

In the same print is a kids’ 1460 boot, printed all over with characters from the Hello Kitty and Friends family, and kitted out  with a Hello Kitty bow on the zip and lace charm. Marked with yellow stitching and an AirWair heel loop, they come with heart shaped eyelets and two matching pairs of laces in red and black. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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