Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery.

The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking coin charm, and a magical rainbow.

To create a fresh spring feel, the new pieces come with a bright polished Sterling Silver, or 18ct gold vermeil finish.

“These new charms are a must have for Valentine’s Day and Mother’s Day gifts, designed with loved ones at heart,” read a statement from Licensed to Charm.

“We know they will be loved as much as we have loved designing them in collaboration with the Sanrio team. Whether you’re a flower fan, want a symbol of love in a letter, want a cheeky winking coin or the rainbow to signify all love is equal – the choice is yours.”

Hello Kitty made its debut in 1974, becoming a cultural icon in the last almost 50 years.

There are eight charms to collect in the first range of the collection, including Seated Hello Kitty, Hello Kitty Face, Peek-a-boo Hello Kitty, Kitty’s Milk Bottle, her Bow, and her Handbag.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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