Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery.

The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking coin charm, and a magical rainbow.

To create a fresh spring feel, the new pieces come with a bright polished Sterling Silver, or 18ct gold vermeil finish.

“These new charms are a must have for Valentine’s Day and Mother’s Day gifts, designed with loved ones at heart,” read a statement from Licensed to Charm.

“We know they will be loved as much as we have loved designing them in collaboration with the Sanrio team. Whether you’re a flower fan, want a symbol of love in a letter, want a cheeky winking coin or the rainbow to signify all love is equal – the choice is yours.”

Hello Kitty made its debut in 1974, becoming a cultural icon in the last almost 50 years.

There are eight charms to collect in the first range of the collection, including Seated Hello Kitty, Hello Kitty Face, Peek-a-boo Hello Kitty, Kitty’s Milk Bottle, her Bow, and her Handbag.

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