First licensees include H Grossman and Maad Toys after deals brokered by Fluid World.

Sanrio grows Mr Men and Little Miss vintage toy programme

Sanrio and its UK agent Fluid World are busily building up the vintage programme for Mr Men and Little Miss.

H Grossman will produce a selection of vintage inspired Mr Men and Little Miss toys, including wind-up toys, kaleidoscopes, yo-yos and ten pin bowling.

Meanwhile, Maad Toys will concentrate on classic board games such as Mr Tickle’s snakes and ladders, Mr Messy’s pick up sticks, plus ludo, drafts and four in a row. All will get the vintage treatment and will also include a travel version.

"We are delighted to be joining forces with such a classic and much loved property with our creative pre-school range, as well as this vintage inspired board games collection," said Maad Toys’ Alan Smith. "We look forward to delighting the consumer fan base with our innovative products, which will realise those popular brand values."

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