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Sanrio inks deal with Snapchat

Snapchat is joining forces with Sanrio to bring a new range of sticker packs to the app.

The sticker pack will feature 30 Sanrio character stickers, including Hello Kitty, My Melody, Badtz-Maru, Chococat, Keroppi and more within the Sticker drawer when sending photo and video snaps.

Only available for a month, the partnership marks the first time Snapchat has released partnered Creative Tools.

In addition, the partnership coincides with Sanrio Character Ranking 2017, an annual competition where fans get the chance to vote for their favourite Sanrio character. Each sticker used will count as a vote for the chosen character.

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