Sanrio is continuing its efforts to support British design and manufacturing as the firm has now partnered with home and lifestyle firm Designers Guild for an exclusive Hello Kitty collaboration.
Launching in A/W 2014, the partnership will see Hello Kitty artwork feature within prints taken from the Designers Guild archive and applied across a range of products aimed at fans and collectors.
The 2014 product launch will coincide with Hello Kitty’s 40th anniversary celebrations.
Libby Grant, director of Fluid World, said: "We are really excited to be working with such a prestigious design brand and creative and passionate team at Designers Guild.
"The two brands feel like they have a very natural fit and no doubt will see some truly exceptional product launching next year."
Simon Jeffreys, CEO of Designers Guild, added: "We are especially delighted to be collaborating with Hello Kitty as she looks forward to her 40th anniversary.
"There is an undeniable affinity between our two brands and all at Designers Guild are excited to see what this unique relationship will bring."