Sanrio partners with Liverpool Football Club for exclusive Hello Kitty collaboration

Reds fans can now get their hands on a new collection of exclusive Hello Kitty x Liverpool Football Club merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty’s 45th anniversary.

Made up of a wide variety of products for children, from backpacks and drinks bottles to stationery sets and footballs, the new range merges LFC’s sporting style with Sanrio’s most iconic and lovable character and features 35 key pieces.

The collection – celebrating the Hello Kitty brand first launched in 1974 – also includes apparel for babies, girls and women, each emblazoned with the signature Hello Kitty character.

The Hello Kitty x LFC Junior Sports Set is ideal for any young Red getting ready to cheer on their favourite team on a matchday. Styled in a vibrant red, the two-piece set features a jersey and shorts combination, each piece complete with Hello Kitty and LFC logos situated on the front.

With its understated detailing and soft grey colour, the Hello Kitty x LFC Women’s Sweatshirt offers a comfortable and casual look this autumn/winter, making it the ideal gift for under the tree this Christmas.

The cosy pyjama set for babies and juniors with long-sleeve t-shirt and bottoms is perfect as the evenings begin to get colder. Hello Kitty is on the front of the pyjama white t-shirt, and also features on the red and white striped pyjama bottoms.

To officially unveil the range, Hello Kitty made a special appearance at the club’s Anfield store yesterday, alongside LFC’s own mascot, Mighty Red. Families were treated to a host of fun activities, such as photo opportunities with Hello Kitty and fantastic prize giveaways.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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