Sanrio partners with London kids clothing brand Cribstar for Mr Men Little Miss launch

Sanrio has partnered with the independent London-based children’s clothing brand, Cribstar to launch an exclusive, new capsule collection inspired by the globally popular Mr Men Little Miss brand.

Combining the iconic cast of characters from Mr Men Little Miss with Cribstar’s motto of ‘making little ones stand out from the crowd,’ the new unisex collection features a series of bold retro prints and patterns.

 Two sets of designs have already launched with the brand, including a Mr Happy ‘happy days’ set and a multi-character ‘don’t kill my vibe’ design, both of which landed on September 18th. Each designs boasts a collection of matching jumpers, leggings, and stand out t-shirts.

 Silvia Figini, chief operating officer, Sanrio, said: “We’re so excited to partner with Cribstar on this collection. We love their design aesthetic and the fun, playful unisex designs fit perfectly with Mr. Men Little Miss.”

Jadwiga Batatawala from Cribstar, added: “It was a dream come true to design a collection with the iconic Mr Men Little Miss characters. Together I think we have created a collection which really captures the fun spirit of Mr Men Little Miss but with a Cribstar twist.”

 The full collection is available now from Cribstar’s website – https://www.cribstar.co.uk/

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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