Sanrio has partnered with the game platform MomentSQ to bring its popular heavy-metal loving anime character, Aggretsuko Retsuko to mobile devices.
The new interactive story game launches on iOS today, with future release planned for Android devices, Amazon, Stream, and Nintendo Switch.
The game is a ‘player-driven narrative experience’ in which the gameplay is presented through an instant messaging app where players can build friendships with familiar faces from the Aggretsuko universe.
Speaking to The Hollywood Reporter, the game’s executive producer LK Shelley, said: “We had to decide early on if we were to adapt directly from the Netflix series or to create an extension of the story.
“We ended up opting for a plot that was ‘inspired by’ the anime, but was faithful to the story bible from Sanrio. The overall storyline of Aggretsuko, alongside the character dynamic, is incredibly humorous. Fans can expect a lot of witty banter and gossip.”
With Aggretsuko, MomentSQ is making its maiden voyage as a new platform developed by AVM Lab and aimed at creating story-based games across various genres, both from popular licensed IP and new franchises.
“With Netflix and Sanrio forging a longer-term partnership on Aggretsuko, it means that we will have more content to lean on and better market exposure, too,” added Shelley. “Our game series debuts with the pilot, and it will continue to roll out more episodes over the coming weeks, with some surprises planned as well.”