SGA Productions has teamed up with the Sanrio to launch an exclusive UK events programme for Hello Kitty.
The partnership will run throughout the Hello Kitty 40th anniversary celebrations, kicking off at the end of 2014.
Numerous family focused, costume character led experiential events will launch across selected UK venues, including shopping centres, theme parks, exhibition centres and music events.
Hello Kitty branded fashion events will also take place, focusing on the teen market.
Victoria Whellans, senior business development manager at Fluid World, said: "We could not think of a better partnership to extend the Hello Kitty brand and truly bring it to life.
"SGA has some exciting ideas in development and we look forward to working with them on a full calendar of events for next year."
Creative director at SGA Productions, Sarah Gibbons, added: "We’re delighted to be working on the Hello Kitty brand, which is such an iconic and instantly recognisable institution within many girls’ and parents’ lives.
"As a specialist agency creating memorable experiences for families, we relish the opportunity to work with Hello Kitty and we have some exciting plans for 2014."