Sanrio has partnered with Pet Brands for the launch of an extensive range of pet accessories based on the popular Hello Kitty property.
Brokered by Sanrio’s UK licensing agent Fluid World, the new deal includes a collection of toys, collars, feeding, hygiene, bedding and travel products each featuring the famous feline.
Initially launched with Argos at the end of January, the collection will now roll out across specialist retailers, High Street retailers and online.
Sunny Sharma, managing director at Pet Brands, said: “We are excited to help grow the Hello Kitty empire with our new pet accessories collection which has already ben tried and tested with families who own pets and love the new pet range.
“The range will be available in pet specialist retailers, High Street retailers, mail order, supermarkets and online and will be supported by an extensive targeted press and digital marketing campaign.”