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Sanrio teams with Topshop for Hello Kitty pop-up

Hit fashion and life-style icon Hello Kitty is celebrating its birthday with a world first partnership with the high street fashion brand Topshop.

The fashionable feline will be heading to the retailer’s Oxford Street store in London to open an exclusive pop-up offering a range of Hello Kitty inspired items.

In a partnership between the fashion brand and Sanrio, fans will be able to get their hands on a collection of personalised accessories including coin purses, luggage tags and phone cases featuring the 1970s retro look that appeared on the first line of Hello Kitty products.

The pop up will be held in the London store from October 23rd to November 5th. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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