Sanrio unveils new booze-loving character, Aggretsuko

Sanrio, the makers of Hello Kitty, has introduced fans to its latest fictional character in the form of red panda, Aggretsuko.

A far cry from the friendly London-based Hello Kitty, Aggretsuko is a heavy-metal-singing, alcohol-loving panda.

In a video introducing the new character, Aggretsuko describes herself as a 25-year-old single female, who works as an office associate for a trading company in Tokyo.

Dealing with the everyday struggles of working life, Aggretsuko finds release in taking part in some heavy-metal karaoke at the end of the day, where she sings, ‘l’ll quit one day anyway. This is not my fate’. alongside a drink or two.

Check out the video of Sanrio’s new panda character below:

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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