Firms will create a range spanning nightwear, underwear, swimwear and accessories.

Santoro signs up Undercolors of Benetton for Mirabelle collection

Santoro has signed a major worldwide licence with Undercolors of Benetton for its Mirabelle collection.

The two firms will create a range spanning nightwear, underwear, swimwear and accessories for launch in spring 2014.

In addition to clothing and accessories, Undercolors of Benetton also plans to include a selection of Santoro’s gifts and stationery lines to complement the Mirabelle programme.

"We are thrilled to continue developing our strong relationship with Undercolors of Benetton on Mirabelle, following the wonderful commercial success of Santoro’s Gorjuss collection," said Meera Santoro, creative and licensing director at the firm. "Their confidence in the future potential of the Mirabelle collection is supported by their extensive plans for in-store advertising materials."

About dt-admin

Check Also

Squishmallows pushes for global lifestyle brand status with cross-category product launches

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting …