Santoro has embarked on a new partnership with Selfridges to open its own pop-up shop in the retailer’s London store this summer.
With a focus on Santoro’s new Gorjuss back to school collection, the pop-up boutique will be housed on the fourth floor of the store, within the toy and games department.
The boutique will be open throught the summer holiday this season.
To celebrate the partnership, a creative Gorjuss activity day for kids will be held at the end of the summer and will feature a raft of activities for youngsters including colouring in and crafting as well as giving kids the chance to design their own Gorjuss item.
A Gorjuss prize will be awarded on the day to the participant with the best design.
Gorjuss already enjoys presence within Selfridges through a range of products including notebooks, pens and pencil cases, lunch bags and school bags.