The former president of Saban Brands will head up the branding, licensing and expansion of the cult TV series.

Satellite of Love signs Elie Dekel as licensing agent for Mystery Science Theatre 3000

Satellite of Love, in partnership with Shout! Factory and Joel Hodgson, has appointed former Saban Brands president Elie Dekel as strategic brand advisor and worldwide consumer products licensing agent for Mystery Science Theatre 3000.

Dekel is the former president of Saban Brands, and in his new role as strategic brand advisor and master licensing agent, he will guide the branding, licensing and expansion of the cult TV series.

"Mystery Science Theater 3000 is one of those rare entertainment brands that has consistently grown its audience over more than twenty-five years through smart comedy, creative innovation, and a sincerely devoted fan community," said Dekel.

"Now, that legion of passionate ‘MSTies’ has banded together to bring MST3K back to life, with the largest film and television crowdfunding campaign ever. The result is an all-new eleventh season coming soon to a massive and highly devoted audience."

Satellite of Love and Dekel will be meeting potential partners, licensees and retailers at Licensing Expo 2016 in Las Vegas to discuss MST3K brand extension opportunities across all categories, including publishing, digital gaming, apparel and accessories, collector products, art, and room décor.

Mystery Science Theater 3000 follows a human host and his two robot sidekicks aboard the Satellite of Love. The host is forced to watch some of the most outrageously unfortunate B movies ever created and to keep sane, the trio do a running commentary on the films, affectionately mocking their flaws.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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