Exclusive licensing partnership secured with iconic British luxury automotive brand.

Scalextric revs up with Bentley

Hornby’s slot racing brand Scalextric has secured an exclusive deal with luxury car brand, Bentley.

Official Bentley-licensed Scalextric slot racing product will launch during 2014.

"We are incredibly pleased to be working with such an iconic brand as Bentley," said Dale Luckhurst, Scalextric marketing manager. "Scalextric is the godfather of boys’ toys and Bentley is equally renowned for its excellence and heritage.

"We look forward to working with the Bentley team and delivering incredible products to our loyal consumers."

Last weekend Bentley debuted its new Continental GT3 race car at the 2013 Goodwood Festival of Speed.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

About dt-admin

Check Also

MGM announces winners of the first annual MGM Consumer Products Leo Awards

MGM has announced the winners of the first annual MGM Consumer Products Leo Awards. The …