Guillermo del Toro and André Øvredal’s atmospheric new film Scary Stories to Tell in the Dark, is creeping into the retail space thanks to a tranche of licensing partners across apparel, accessories and publishing.
In a series of deals secured by CBS Consumer Products, the film is already building a strong line-up of merchandising partners, with the likes of BioWorld, Insights Editions, and HarperCollins.
BioWorld is debuting a collection of long and short-sleeved t-shirts, stationery, tote bags, and socks featuring spooky scenarios and imagery from the upcoming film. The product line will be available at Books a Million, Spencer’s Gifts, and Amazon.com/bioworld.
Meanwhile, available from Insight Editions, the Scary Stories to Tell in the Dark: The Haunted Notebook of Sarah Bellows is a film companion book. Designed to resemble the notebook seen in the film, its pages feature frightening stories inspired by the movie and dozens of horrifying, intricate sketches and colour artwork.
Also included is a behind-the-scenes section, filled with concept art and unit photography, showing how director André Øvredal and producer Guillermo del Toro adapted the iconic ’80s and ’90s children’s horror books for the big screen.
HarperCollins is releasing a new box set of the iconic anthology book series. Coming together in a paperback box set, the collection showcases folklorist Alvin Schwartz’s alarming tales of horror, dark revenge, and supernatural events with Stephen Gammell’s original artwork with new cover artwork from the motion picture.
The set includes Scary Stories to Tell in the Dark, More Scary Stories to Tell in the Dark, and Scary Stories 3: More Tales to Chill Your Bones.
Drawing upon the imagery from the upcoming film, popular retailer Hot Topic is launching a line of exclusive t-shirts with a series of eerie designs.
“Scary Stories to Tell in the Dark has captivated fans for more than 35 years and we are thrilled to bring some extra thrills and chills to retail this summer with this impressive lineup of licensees,” said Veronica Hart, EVP global franchise management and CBS Consumer Products.
Based on Alvin Schwartz’s internationally best-selling children’s book series, Scary Stories to Tell in the Dark will be released in theatres on August 9 from CBS Films, eOne and Lionsgate Films.