Scentco to launch Yo-Kai Watch scented stationery and toys in 2017

Scentco has signed a deal with Level-5 to launch Yo-Kai Watch scented stationery and toys.

The three year deal will see the firm launch a line of scented toys and stationery in 2017 across the US and Canada.

The Yo-Kai Watch range will include Squeezables, Learning Kits, Smencils, Smens, Sketch and Sniff Gel Crayons, Smarkers, Smencil Buddies, Sniff Its, Smillows, Smash Drives, Sketch Pads and Smickers.

“We are thrilled to be a part of this global licensing sensation,” said Marissa Huffman, marketing director, Scentco. 

"With groundbreaking success in Japan and significant expansion into other markets, this is an exciting opportunity for Scentco to grow and expand.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, …