Cycling jerseys and running vests will feature the popular characters.

Scimitar Sports unveils Mr Men and Little Miss sportswear

Scimitar Sports is further expanding its licensed offering, launching the first fully licensed range of Mr Men Little Miss cycling jerseys and running vests.

Inspired by the classic children’s series, the firm has created a trio of fun, functional cycling jerseys and complementary running vests.

Engineered to keep you cool, dry and comfortable, Scimitar’s new range features classic Mr Strong, Mr Bump and Little Miss Naughty designs, elite-feel technical fabrics and pro-quality finishes, such as smooth flat lock stitching.

Alastair McHarrie, head of UK for Mr Men Little Miss, commented: "We’re really excited to cement our well loved characters in a sport with such a huge following, and can’t wait to see Mr Bump and Little Miss Naughty out and about on the road."

Cat Ford, marketing manager at Scimitar Sports, added: "Following the success of our Spongebob and Swizzels lines, we’re really pleased to announce the launch of our new Mr Men and Little Miss cycling jerseys.

"The Mr Men and Little Misses have been entertaining and amusing children and adults since 1971. Mr Strong, Mr Bump and Little Miss Naughty identify with a very wide audience through self-expression, simplicity, clarity, colour and wit. We hope our cycling jerseys help them continue to do so for many years to come."

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