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Scomadi partners with Bravado for The Who limited edition scooters

Scomadi Worldwide Ltd and Bravado have collaborated with seminal British rock band The Who to create a limited-edition range of scooters.

Scomadi has taken inspiration from one of the most influential and iconic bands of all time to create an exclusive range of scooters, paying homage to the pioneers of the mod movement in sixties London.

Scomadi and Bravado, together with founder band members Roger Daltrey and Pete Townshend, are producing a series of distinctive designs commemorating key landmarks in the groups’ history, featuring the hugely covetable Scomadi Turismo Technica.

Frank Sanderson, co-founder of Scomadi said: “It is a huge honour for Scomadi and an acknowledgement of our high quality of design and styling to be asked to produce our scooters in association with The Who – one of the 20th century’s most influential rock bands who are iconic in the scooter scene.”

David Boyne, managing director of Bravado, added: “Bravado are proud to have worked on this partnership between Scomadi and The Who. The scooter has long been a symbol of the mod scene and British culture – something immortalised by The Who’s album ‘Quadrophenia’, so it’s very special to see its significance embodied in our collaboration together.”

The limited-edition scooters will be available worldwide through Scomadi’s distributors in Autumn 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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