Beechdean Ice Cream Group has signed a new licensing deal with Warner Bros. Consumer Products for a range of Scooby Doo premium ice creams.
The 95ml products show the famous canine on the packaging and is launching with three flavours: Chocolate Scooby Snack, Honeycomb Scooby Snack and White Chocolate and Strawberry Scooby Snack.
“We are delighted to add to our portfolio of licensed products with such a strong character," said Andrew Howard, MD, Beechdean Ice Cream Group.
"Scooby is on TV 16 times a day in the UK and is loved by a core audience of four to 15 year olds but is also remembered and loved by their parents. A powerful mix.
"The product itself will challenge Magnum and Feasts as an enjoyable, high quality eat and is also competitively priced’
The Scooby range is expected to hit the market in Q2 2014.