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Scooter brand Vespa grows licensing portfolio with Piaggio Group

Global Icons has detailed its exclusvie worldwide representation agreement with Piaggio Group for Vespa.

As it celebrates its 70th anniversary, the historical scooter brand has cemented itself as both a fashion statement and personal expression that has to date seen it sell over over 18 million vehicles worldwide.

Under its new agreement, Vespa will deliver products that reflect the technology, innovation and iconicity of the brand, while portraying the unique powerful heritage.

David Williams, general manager at Global Icons Europe Ltd. stated, “Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the iconicityand the quality of Vespa. 

"It will be our priority to target prospective licensees that can supply products that reflect the brand’s values of uniqueness, quality, iconicity and technology. The key products targeted are lifestyle apparel and accessories, bags and luggage, leather goods, shoes and watches, for both adults and kids.

"But we foresee great results also in the hard goods space, with a specific focus on stationery, back-to-school, gifting, home décor and food & utilities tools”.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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