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Scotch & Soda celebrates 90 years of Popeye in latest clothing line

The 90th anniversary celebrations for the classic animated property, Popeye, are well underway and only growing stronger, thanks to a new fashion-forward, nautical-themed clothing line to arrive courtesy of Scotch & Soda.

The limited edition capsule collection stars Popeye the Sailorman’s nemesis Bluto – or Brutus – as he is known in Scotch & Soda’s hometown of Amsterdam. Brutus takes centre stage across a range of souvenir jackets, while nautical cartoon scribbles decorate shorts, shirting, and more.

The Scotch & Soda Boathouse collection features apparel for men, women and children and includes denims, Hawaiian shirts, overalls and varsity inspired jackets, as well as sweats and hoodies.

“Scotch & Soda has a proven record in bringing innovative products to market, and when they had the original idea to create a nautical collection around Brutus, we knew it would be a hit with fans,” said King Features vice president and general manager, global head of licensing, Carla Silva.

“Their impassioned commitment to developing a unique and authentic vintage look for Brutus was inspiring and is apparent in every design.”

 Scotch & Soda’s creative director, Marlou van Engelen, said: “We found this brilliant, vintage Brutus garment on our travels and couldn’t resist the magnetism of this muscly character. Brutus has this powerful, larger-than-life personality.

“He’s Popeye’s arch enemy and always up to something, His character decorates and inspires the designs of our workwear-heavy capsule. He’s our Boathouse mascot.”

With this limited-edition Brutus capsule collection, Scotch & Soda becomes the latest in a string of brands tapping into the Popeye universe, embracing the look and feel of one of the most beloved characters of the last 90 years.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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