Scotch & Soda has launched a new apparel collection featuring sketch-inspired Felix the Cat designs.
As the second Felix collection for the Dutch fashion brand, the new range contains 55 lines for men, women and children, and includes denim jackets, jersey wear, t-shirts, swimwear and accessories.
With sketches taken from the creative archives, the new designs include burnout effect prints, placement graphics and all-over Felix embroideries.
In a deal brokered by CPLG, Scotch & Soda launched their first Felix the Cat capsule collection back in October 2017. The collaboration between Universal Brand Development’s Felix the Cat and Scotch & Soda’s denim label, Amsterdams Blauw, was the first of its kind.
“We had an incredible response to the launch of the first Amsterdams Blauw Felix the Cat Collection last year,” said Matt Tobia, account manager, CPLG Benelux.
“The collaboration was heavily supported by Scotch & Soda and established Felix in the fashion arena, introducing the brand to a whole new generation of fashion conscious consumers.
“The second collection introduces a new Spring/Summer colour palette as well as must-have summer accessories including a cap, flip flops and tote bag. We can’t wait for to see the reaction from fans.”
Felix the Cat made his big screen debut in 1919. Over the years that followed he went on to have his own cartoon strip and cartoon series. He was also the first-ever image to be transmitted across the television airways in 1928. The brand will be celebrating its 100 anniversary next year.
The collection is available in all stores globally, online and via the Scotch & Soda app.