Home / Entertainment / Second season of Rainbow’s 44 Cats debut in Italy this week, with global roll out to follow

Second season of Rainbow’s 44 Cats debut in Italy this week, with global roll out to follow

44 Cats, the popular children’s series from the European animation powerhouse, Rainbow, is ready to launch its second season to the global stage, making its debut on Italy’s Rai Yoyo channel this week.

Pay TV partners Discovery Kids and Nickelodeon will begin broadcast of the second season to audiences across Latin America and the rest of the world, respectively, from Q2 and Q3 this year. The show will later land on free to air broadcasters from autumn this year.

The first season of 44 Cats established record ratings since its very first launch in November 2018, and it’s proving a sensational success: 44 Cats is on air in over 100 countries and in more than 20 languages. According to Rainbow, the series is ‘conquering major kids networks,’ such as Carousel Russia where it is currently the number one show in the country for ratings and share.

Meanwhile, CCTV 14, China’s major kids’ content channel, the show launched early in February with ratings that confirm 44 Cats a leading show on the channel.

Produced by Rainbow in collaboration with Antoniano and Rai Ragazzi, the series is billed as a growing hit for ratings and web interactions, while making a significant impact on the licensing sector. Currently, more than 100 partners from across the world and a number of product categories have signed with 44 Cats, across both national and multi-territorial deals.

“Already on air on the major pay and free to air TV networks in the world and on leading digital platforms such as Netflix, Tencent and YOUKU in China, Start.ru and Yandex in Russia, 44 Cats is performing incredibly and turning into a true web phenomenon and a widespread success on YouTube, where the official channels have surpassed 320 million views in just 14 months,” said Rainbow in a press release.

The newest season comprises 52 episodes that follow the adventures of the Buffycats and Granny Pina as they are joined by new animal and human friends.

Rainbow added: “The explosive mix of action, comedy, friendship and great music makes 44 Cats a series that stands out worldwide, with a magnificent soundtrack of original songs by Antoniano.

After captivating TV, social media and the web around the world, the new chapter of the Made in Italy preschool classic by Rainbow is set to amaze again thanks to the great attention to product quality, universal values and educational content offer.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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