Partnership will cover posters, calendars, stationery and selected gift items

Sega Europe adds Pyramid International to Sonic the Hedgehog portfolio

Sega Europe has welcomed Pyramid International to its Sonic the Hedgehog portfolio.

The partnership will result in a range of posters, calendars, stationery and selected gift items for distribution across the UK and Ireland.

The range will feature a maxi poster (RRP £3.99), a 2014 calendar (RRP £9.99, available from Calendar Club), branded mugs featuring Sonic and friends, key chains (RRP £1.99) and wristbands (RRP £2.99). 

“Pyramid is delighted to be representing Sonic the Hedgehog across our range of products," said Mordy Benaiah, licensing director at Pyramid International.

"Sonic was at the forefront of computer gaming and still is hugely popular now, appealing to a wide demographic of fans. This enables us to produce merchandise to suit all age groups”.

The products will be gracing the shelves of Tesco, The Range, HMV, Amazon and independents and will also be showcased at Autumn Fair.

“Sonic the Hedgehog has fans across all age groups, and I’m sure they will appreciate the styling of this retro collection," added Sissel Henno, head of brand licensing at Sega.

"Pyramid was a natural choice as they have a track record for strong design with good product execution. We expect to see the products fly off the shelves, and look forward to seeing many of the items as stocking fillers for Christmas.”

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