Partnerships with Spearmark Housewares and Trademark deliver lunchboxes, water bottles and backpacks.

Sega expands Back to School range in UK

Sega Europe has extended its range of back to school products in the UK.

The new products arrive this year via licensing partnerships with Spearmark Housewares and Trademark.

The Sonic the Hedgehog products are aimed at the core target audience of four to 11 year olds.

The new range from Spearmark features a rectangular lunchbox with a wipe-able lining for easy cleaning. Also in the collection from the company is an aluminium sports bottle with a sports style nozzle, encouraging kids to get active.

Meanwhile, Trademark Collections has created a backpack featuring Sonic, Knuckles and Tails, designed to carry every day school equipment.

These items are the latest editions to Sega’s UK licensing programme.

Licensed Sonic the Hedgehog products already available throughout the territory include toys, children’s apparel from Smith and Brooks, hame wares such as bedding from Character World and more.

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