Sega Europe has struck two new deals for its iconic character Sonic in the vinyl wall sticker market and party masks.
Peelze is developing a range of peelable vinyl wall stickers featuring the hedgehog and his friends. The licensing agreement will cover the UK, Eire and the Channel Islands.
Meanwhile, Mask-arade has created a Sonic Mask, retailing at £3.50 available from numerous High Street and online retailers including Primark, River Island, The Entertainer and Toys R Us.
Ray Duffy, MD at Mask-arade, said: "We are delighted to be working with Sega. Sonic is one of the world’s best-known video game characters, this character marks the start of a new genre or Mask-arade.
"The Sega team in London and Japan have been brilliant to work with, and Mask-arade is looking forward to rolling out the new designs to new and existing customers."
Sissel Henno, head of brand licensing, Sega, added: "The agreement with Peelze perfectly complements our existing home decor range.
"Sonic and his friends will look striking across bedroom walls and create a fun filled environment for kids to engage with their favourite characters.
"The Sonic Mask from Mask-arade is great fun and we know our Sonic fans will love donning the mask to imitate their favourite gaming hero."