SEGA joins forces with Puma to launch latest Sonic sports style collection

SEGA is once again joining forces with the sports brand Puma to bring Sonic, the world’s fastest hedgehog and the video game maker’s flagship character to the world of sports style fashion.

Launching ahead of the release of the upcoming blockbuster Sonic the Hedgehog movie, SEGA’s famous character will feature in a new collection that plays with the designs and graphics that appear in both the game series and film.

The Puma x Sonic collection consists of the RS-X³ Sonic sneaker in two new colourways with a semi-transparent white or black grid look, bright colour pops and gold accents, available in adult and kids sizes.

The collection is supplemented with the Puma x Sonic hoodie in bright blue or sleek black, and the Puma x Sonic tees with graphics on the front and back as well as a tee with AOP print.

Completing this Puma x Sonic drop, the new collection also offers matching apparel, footwear and accessories for kids, adorned with cool prints and hints of the Sonic universe.

Disrupting the speed of sound with style, the collection hits the shelves globally on Puma.com, at Puma stores and selected retailers on February 7th, while the kids’ collection arrives on February 15th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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