Sticks, a wild jungle badger, joins the line-up for TV series, video games and merchandise.

Sega unveils new character in Sonic Boom franchise

Sega has introduced a new character into the Sonic Boom universe – Sticks, a wild jungle badger.

The character joins Sonic, Tails, Knuckles and Amy and will appear across all Sonic Boom platforms – the TV series, Wii U and Nintendo 3DS video games, as well as merchandise.

"Sticks is a significant addition to the Sonic Boom universe and the Sonic the Hedgehog franchise," said Hiroyuki Miyazaki, chief content officer for the Sonic brand at Sega of America. "She brings a quirky personality and perspective to the team dynamic, and we look forward to sharing thos energetic and funny new character with the world."

The Sonic Boom TV series will debut on Cartoon Network in the US and on Canal J and Gulli in France during the 2014/2015 season. Meanwhile, the Sonic Boom video games will serve as a prequel to the stories revealed in the TV show.

Tomy has signed up as the master toy partner and will be developing a raft of products including plush, action figures, RC, role play, vehicles and novelty.

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