New TV show, video game and toy range on the way

Sega unveils new Sonic brand, Sonic Boom

Sega has revealed a new branch to the world of Sonic the Hedgehog in the form of the Sonic Boom.

This new brand will feature a CG animated TV series, new videogames for the Wii U and Nintendo 3DS and a new toy range.

Sonic Boom’s visual identity includes character designs inspired by the personalities of each of the characters while ‘still maintaining the core identity and values of the Sonic brand’. 

The TV series and videogame will share a narrative as well as featuring similarities in settings and style.

The Sonic Boom television series, coproduced by SEGA of America Inc. and OuiDO! Productions, will debut on Cartoon Network in the U.S. and on Canal J and Gulli in France during the 2014/2015 season. 

The series, 52 x 11-minute episodes, features both small character-driven stories and ‘epic’ tales of saving the world.

The Sonic Boom video game will be a prequel to the TV series and will be developed by Big Red Button Entertainment (Wii U) and Sanzaru Games (Nintendo 3DS).

Sonic Boom will be supported by a global licensing and merchandising program, with new master toy partner Tomy on board.

Tomy will develop a toy range spanning plush, action figures, RC, role play, vehicles and novelty. 

Sega will also launch a licensing programme across categories including toys, apparel, publishing, accessories, food and beverage and more, and Sega states it is ‘one of the biggest license initiatives Sega has undertaken in recent years’. 

“Sega is constantly looking to feed the appetite of Sonic fans, new and existing alike” said Hiroyuki Miyazaki, Sega’s chief content officer for Sonic.

“The various pieces of the Sonic Boom project, such as its unique look, mix of comedy, and action and its focus on the whole ensemble with Sonic as the star, offer another exciting part of that universe for people to explore and enjoy. It will be at once familiar but also new.”

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